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Strategies For Taking Great Real Estate Photography FL Pros Use Themselves

By Kenneth Thompson


You are going to have to post some great pictures of the house you have for sale if you want to get top dollar for it. The better those photographs are, the better the chances you'll be contacted by prospective buyers wanting to tour the home. To get those pictures, if you decide to do the job yourself, you'll need good equipment, a home that is spotless inside and out, pictures that interest potential purchasers, and strategies for creating real estate photography FL pros use all the time.

Using a wide angle lens and high dynamic range photography will make your photos pop and blow away the competition. A wide angle lens obviously gives you wider shots, but it also gives the pictures you take a lot more depth and detail that without it. High dynamic range photographs are multiple shots of the same subject using different levels of exposure. The multiple photos are then combined into one photo. This will maximize the color and give you detail like nothing else.

Houses are most appealing in natural light. It isn't necessary to go out and buy professional flash equipment, but a tripod is necessary. Pictures taken without them can come out blurry and dark. Using a tripod enables you to slow down the shutter speed. This lets you create pictures in natural light that are crisp and clear.

Your interior photos will be much more effective with furnishings. Pictures without furniture can't give potential purchasers any sense of scale or whether the rooms are bedrooms, living areas, or dining areas. Walls, ceilings, and floors are all they see.

Furnishings help you create a feel for the size of a room and what it's used for as well as adding light and shadow to the image. You don't want to make the mistake of over furnishing though. Once you have the basics in the photo, stop decorating.

Virtual tours have become the norm. Many of these are 3-D. Buyers like this feature because it gives them a chance to view the house in a way that was only possible by actually going to the house and physically walking through it. You should not miss the opportunity to post your virtual tour on all the social media sites where you have a presence. Not only is it free advertising, it exposes your home to a wide range of potential buyers.

Not everyone realizes how important the difference between vertical and horizontal pictures are. The human eye does notice the difference though. Humans are more comfortable viewing things at a four to three, or sixteen to nine, ratio. That means that horizontal pictures are easier for the human eye to process. Remember this the next time you use your cell phone to take a photo.

The main focus of your pictures should be your home's selling points. If your house has an open floor plan, high ceilings, and a gourmet kitchen you need to emphasize these features when you are taking pictures. Buyers are brought in by amenities like top of the line kitchen appliances, pools, and attached garages.




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